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Economist. Design thinker. Innovator.
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Home > Articles by: Sylvain
Author Archives: Sylvain
Mobile apps as touchpoints in a service system
In September 2011 I had the pleasure to be invited by my good friend and augmented citizen Dan Romescu (@dromescu), a world-travelling mobile tech guru, to the Eastern-European Mobile Monday summit in Bucharest, Romania. The event, which gathered several hundred … Continue reading
Posted in Events, Management models, Marketing
Tagged mobile, sd-logic, servicedesign, serviceinnovation, UXdesign
1 Comment
Interview in Computerworld Romania
Back in September 2011, I made a presentation at the Eastern Europe Mobile Monday summit in Bucharest. Following that presentation, I got interviewed by Computer World Romania in their November 2011 issue. Here is a transcript of the Interview in … Continue reading
Posted in Economics, Events, Interviews, IT, Management models, Marketing
Tagged serviceinnovation
2 Comments
Social Intranets, Gamification & Enterprise 2.0
Gamification will be everywhere soon. The reason is that gamification (the use of game mechanics such as leaderboards, badges, achievements…etc in non game applications) is deeply social and makes many routine tasks or less enjoyable tasks more fun as it … Continue reading
On Forecasting, Backcasting & Design Thinking
For several hundred years and especially since the industrial revolution, humanity including business & politics lived with the firm assumption of unlimited resources & somehow controllable linear predictability of future states based on current activity. During that time, strategic planning … Continue reading
Some thoughts on social capital
There is also growing evidence that the relative importance of money in value decisions is declining as other elements like sustainability, trust, transparency but also social capital are more and more influencing these decisions (with a clear relation to behavioral … Continue reading
The social (r)evolution
Swarms almost build spontaneously and very flexibly according to where complex problems, shared desires and needs for solutions arise, which means that our management systems are more and more self regulated by what is called “swarm intelligence”. Swarm intelligence is … Continue reading
Transformation 21 (Part 1): Changing markets
As a young student in economics I learned that from an economic theory point of view, the most desirable state (a “pareto optimal” state ) would be perfect competition. One of the conditions for prefect competition to happen is perfect … Continue reading
Beyond GDP (and its microeconomic equivalent)
In this recent contribution Tim Brown from IDEO also asks the question about metrics: “How should we assess a company’s permission to innovate? Could we create a brand innovation quotient—a set of measures that, taken together, would allow us to … Continue reading
Service design within the buisness model canvas
I’ve been working with that canvas for over 2 years now. There are many documented case studies of using the canvas out there on the web and it gained rapid and growing interest by the business community. There is also … Continue reading
Customer journey mapping vs. job mapping
Customer’s typically follow a similar mental and formal process when engaging with a company. A typical framework is: Awareness -> Research -> Engaging -> Buying -> Delivery -> Use -> Support -> Sharing First people get aware of a particular … Continue reading








