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Category Archives: Marketing
Mobile apps as touchpoints in a service system
In September 2011 I had the pleasure to be invited by my good friend and augmented citizen Dan Romescu (@dromescu), a world-travelling mobile tech guru, to the Eastern-European Mobile Monday summit in Bucharest, Romania. The event, which gathered several hundred … Continue reading
Posted in Events, Management models, Marketing
Tagged mobile, sd-logic, servicedesign, serviceinnovation, UXdesign
1 Comment
Interview in Computerworld Romania
Back in September 2011, I made a presentation at the Eastern Europe Mobile Monday summit in Bucharest. Following that presentation, I got interviewed by Computer World Romania in their November 2011 issue. Here is a transcript of the Interview in … Continue reading
Posted in Economics, Events, Interviews, IT, Management models, Marketing
Tagged serviceinnovation
2 Comments
Transformation 21 (Part 1): Changing markets
As a young student in economics I learned that from an economic theory point of view, the most desirable state (a “pareto optimal” state ) would be perfect competition. One of the conditions for prefect competition to happen is perfect … Continue reading
Social business & Service Design
From a business point of view I was focusing on advertising, social marketing, branding and enterprise 2.0. But the broader view is the emergence of social business, greatly summarized in Graham Hill’s “A manifesto for social business”. If you take … Continue reading
What ist service design ?
What is a service ? Services involve people, are provided and experienced through systems & processes at different touchpoints, are propositions to the customer, create value in different ways and happen over time. Service economy Services account for about 70 … Continue reading
