As a young student in economics I learned that from an economic theory point of view, the most desirable state (a “pareto optimal” state ) would be perfect competition. One of the conditions for prefect competition to happen is perfect information,

“assuming that all agents are rational and have perfect information, they will choose the best products, and the market will reward those who make the best products with higher sales. Perfect information would practically mean that all consumers know all things, about all products, at all times, and therefore always make the best decision regarding purchase.”

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