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Tag Archives: serviceinnovation
Mobile apps as touchpoints in a service system
In September 2011 I had the pleasure to be invited by my good friend and augmented citizen Dan Romescu (@dromescu), a world-travelling mobile tech guru, to the Eastern-European Mobile Monday summit in Bucharest, Romania. The event, which gathered several hundred … Continue reading
Posted in Events, Management models, Marketing
Tagged mobile, sd-logic, servicedesign, serviceinnovation, UXdesign
1 Comment
Interview in Computerworld Romania
Back in September 2011, I made a presentation at the Eastern Europe Mobile Monday summit in Bucharest. Following that presentation, I got interviewed by Computer World Romania in their November 2011 issue. Here is a transcript of the Interview in … Continue reading
Posted in Economics, Events, Interviews, IT, Management models, Marketing
Tagged serviceinnovation
2 Comments
Customer journey mapping vs. job mapping
Customer’s typically follow a similar mental and formal process when engaging with a company. A typical framework is: Awareness -> Research -> Engaging -> Buying -> Delivery -> Use -> Support -> Sharing First people get aware of a particular … Continue reading
